eTRAVNET.COM EXPANDS "BRICKS" PRESENCE INTO SUPER Kmart Apr-20-2001
Executive Vice President
(201) 567-8500 Ext. 23
eTRAVNET.COM EXPANDS BRICKS PRESENCE INTO SUPER Kmart
Englewood Cliffs, N.J. (April 20, 2001): Plans to continue the expansion of Travel Network, the bricks division of the technology company, eTravnet.com, Inc., (NASDAQ [otcbb]: ETVT), by placing its franchised travel agency location inside Super Kmart stores, was announced today by Stephanie Abrams, Executive Vice President of the travel and technology company. The global franchise travel agency division, entering its 20th year of operation, has forged its relationship with Kmart in order to expand its opportunities to locate its franchisees in store-within-a-store settings.
According to Abrams, the value of the relationship is reciprocal. Our travel agencies benefit from operating in prime locations inside high traffic environments. Consumers are drawn from Kmarts aggressive marketing programs, she explained. The presence of our Travel Network Vacation Central agencies gives Kmart shoppers another value packed service to add to their shopping experience.
The company began placing its franchised travel agencies inside high traffic mass merchanders in 1996. Now, with approximately 50 Travel Network Vacation Central brand locations strategically placed in store-within-a-store settings nationwide, eTravnet.com has begun to implement the second phase of their expansion through this opportunity with Kmart.
Kmart opens opportunities for our chains growth into areas of the country which are a perfect fit for our expansion plans, Abrams explains. Our geographic focus for development targets areas where Super Kmart stores currently exist. We are excited that we find ourselves at the intersection of our planned expansion into territories where Super Kmarts have a strong presence, and a welcome mat out for our travel agencies and franchisees, Abrams states. We embrace the challenge of growing with Kmart!
Abrams notes that while the expansion of the bricks division remains a vital and important part of the company, the technology division of eTravnet.com is focused on the implementation of their unique patent-pending technology, REZconnect. REZconnect allows travel and hospitality providers including hotels, lodgings, restaurants, tour operators, cruise lines, and public golf courses to accept web reservations by telephone in a net-to-phone-to-net system.
We are extremely proud of our companys progress in the bricks and clicks environment, says Michael Brent, President & CEO of eTravnet.com. The addition of Kmart to our family of alliances is another validation of the quality of our company as Kmart extends to us the opportunity to serve their valued customers, Brent states. This, coupled with our on-schedule role-out of our REZconnect technology puts our company on target with our year 2001 goals. Were feeling good! Brent concludes.
This press release contains forward-looking statements. All such statements involve risks and uncertainties, including, without limitation, the risks detailed in eTRAVNET.COM, Inc.s filings and reports to the Securities and Exchange Commission. Such statements are only predictions and actual events or results may differ materially.